Privacy Policy

What we collect

When you accept cookies via the banner on this site, we use Google Analytics to understand how visitors use Sumcraft — which pages are read, how long visitors stay, and general location and device information. This is aggregate, statistical data; we do not use it to identify you personally.

If you reject cookies, no analytics script loads and no analytics cookies are set. Essential cookies required for the site to function (such as your theme preference) may still be stored locally in your browser regardless of your analytics choice, since these don't involve any data leaving your device.

Third parties

We use Google Analytics (Google LLC) for site analytics. Google's own privacy policy governs how it processes this data: policies.google.com/privacy.

If we introduce advertising on this site in future, this policy will be updated in advance to name the ad providers used and the cookies they set, and the consent banner will be updated to reflect the new categories of cookies involved.

Your rights

Under UK GDPR, you have the right to access, correct, or request deletion of personal data we hold about you, and the right to withdraw analytics consent at any time by clearing your browser's local storage for this site (which resets the cookie banner) or by contacting us directly.

Contact

For any privacy-related questions or requests, email hello@sumcraft.co.uk.